Effective Date: June 12, 2025

1. Introduction & Statement of Policy

Abboo Candle Co. is committed to producing high-quality, artisan home fragrances and fostering a community of dedicated retail partners who share our passion for quality and sophisticated ambiance. To protect the integrity of our brand and ensure the long-term success and profitability of all our valued partners, we have established this Minimum Advertised Price (MAP) Policy.

This policy is designed to maintain a fair and level playing field for all retailers and to preserve the premium brand positioning that benefits us all. We believe our success is mutual, and this policy is a crucial part of our commitment to our partnership with you.

2. The Policy

Abboo Candle Co., at its sole discretion, reserves the right to discontinue doing business with any retailer that advertises any products covered by this MAP Policy at a price lower than the established Minimum Advertised Price. The MAP for all Abboo Candle Co. products shall be as listed on the most current official wholesale line sheet provided to you.

3. Scope of Advertising

This MAP Policy applies to all forms of online and digital advertising, including but not limited to:

Retailer websites and all pages therein.

Third-party marketplace websites (e.g., Amazon, Etsy, eBay, etc.).

Email newsletters, marketing blasts, and automated emails.

Social media posts, stories, and advertisements (e.g., Instagram, Facebook, TikTok, Pinterest).

Search engine ads (e.g., Google Shopping, text ads) and any other online advertising that displays a price.

This policy does not apply to language such as "add to cart to see price" or prices shown only within the online shopping cart itself.

4. Clarification on In-Store Pricing

This MAP policy applies only to advertised online prices. This policy does not dictate the final sale price of any product within a retailer's physical, brick-and-mortar store location(s). Retailers are free to sell Abboo Candle Co. products at any price they deem appropriate for in-person sales.

5. Policy Violations & Consequences

Abboo Candle Co. will monitor compliance with this policy. Violations will be handled according to the following schedule:

First Violation: A member of the Abboo Candle Co. team will contact the retailer with a formal written notification of the violation. The retailer will have 48 hours to bring the advertised price into compliance.

Second Violation: A second notification will be sent. The retailer's account may be placed on a temporary 30-day hold, during which no new wholesale orders will be accepted.

Third Violation: Abboo Candle Co. may immediately and indefinitely terminate the wholesale partnership and cancel any pending orders.

6. Policy Administration

This MAP Policy is administered solely by Abboo Candle Co. We will not engage in discussions with one retailer about the pricing or potential violations of another retailer. All questions or comments regarding this policy should be directed to: michelle@abboocandleco.com

Abboo Candle Co. reserves the right to modify, suspend, or cancel this MAP Policy at any time. We will provide our wholesale partners with 30 days' notice of any such changes.